Company websites, news websites, other content-based websites, and microblogging sites such as Twitter, are important vehicles of communication for disseminating information. A challenge for stakeholders in the pharmaceutical industry—the public at large, patients, medical personnel, drug companies, and regulators—is to have a mechanism for how that information can be effectively and responsibly communicated. Read more »

The US Senate’s vote this past weekend to proceed with debate on a legislative proposal for healthcare reform portends—what by all accounts—promises to be yet another rigorous round of policy and political opinion. A Google search for the past week alone shows that almost 500,000 blogs (459,049 at the time of posting of this blog) have been posted in response to the Senate’s action to move forward with considering healthcare reform. In the swirl of this public opinion, where does the pharmaceutical industry stand? Read more »

A new study published in the American Journal of Public Health claims that prescription drug direct-to-consumer advertising (DTCA) can be harmful to a person’s health. According to the researchers, prescription drug advertisements are “not doing a good job of helping consumers to make better decisions about their health”. Read more »

The proliferation of online health information and media vehicles such as blogs and social-networking sites create a new problem for the consumer—how to judge the reliability of such information. To address that problem, the US Food and Drug Administration is holding hearings this week, Nov. 12–13, in Washington DC, regarding the promotion of FDA-regulated medical products using the Internet and social-media tools. The hearings, which will include participation from pharmaceutical trade associations, drug companies, consumer groups, and media representatives, is the first step in a public dialogue that FDA is having as it evaluates how the statutory provisions, regulations, and policies concerning advertising and promotional labeling should be applied to product-related information on the Internet and newer media technologies. Read more »

After much ado, the US House of Representatives passed a healthcare-reform bill this weekend. Drugmakers and commentators are understandably eager to parse the bill to find out what it would mean for the pharmaceutical and biopharmaceutical industries. So what’s the verdict? Read more »

In a speech last week to the City Club of San Diego, John Lechleiter, chairman and chief executive officer of Eli Lilly, offered very candid remarks about the state of innovation in the pharmaceutical industry, saying that the engine of biopharmaceutical innovation is “broken.” His comments may be a bitter pill to swallow in light of escalating investment in research and development (R&D), but his frankness may just be the remedy the industry needs to reinvent itself. Read more »

Following President Barak Obama’s address on healthcare reform to a joint session of Congress this week, the pharmaceutical and biotechnology industries reiterated their overall support for healthcare reform. Although not commenting in detail on specific measures offered by the President or Congressional proposals, the pharmaceutical and biotechnology industries will be important players in the upcoming weeks and months as the final proposals for healthcare reform materialize. Read more »

The Pharmaceutical Research and Manufacturers of America (PhRMA) announced this week that it is creating a new committee of its board of directors dedicated to small biopharmaceutical companies. The committee will be composed of full and research associate members. In a separate item, late last month, Roche confirmed that it was leaving PhRMA to join the Biotechnology Industry Organization (BIO), the US-based trade group representing the biotechnology industry, in the wake of Roche’s recent acquisition of Genentech. Taken on one level, these moves simply reflect an organizational change by a well-established association to better serve and broaden its membership and the strategic shift of one member company. On another level, however, these moves reveal broader dynamics shaping the focus of the pharmaceutical industry. Read more »

Congress has taken up the Obama administration’s goal of making healthcare more affordable by introducing various strategies for reducing the cost of prescription drugs. But the Pharmaceutical Research and Manufacturers of America and the Biotechnology Industry Organization (BIO) have resisted several of Congress’s initiatives, and cost control has been elusive so far. Read more »

We’ve all seen trademarked skeletons, wall charts, calendars, paperweights, and supplies in doctors’ offices. And it’s blatantly clear that these items came from pharmaceutical companies—their names are written all over them. But soon, those long waits in the examining room before the doctor comes in may be quite boring because there won’t be much to look at. Read more »