Comments on: Do You Have A Head of Social Media? http://blog.pharmtech.com/2010/05/05/do-you-have-a-head-of-social-media/ The blog of Pharmaceutical Technology magazine Thu, 09 May 2013 23:30:55 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: AgentD http://blog.pharmtech.com/2010/05/05/do-you-have-a-head-of-social-media/comment-page-1/#comment-30360 AgentD Thu, 27 May 2010 12:42:42 +0000 http://blog.pharmtech.com/?p=2801#comment-30360 This is an interesting area...Web2.0 is moving so fast that it's tough to a)Find the right sites/tactics to use b)Determine the correct way to engage the audience through the new mediums... This is an interesting area…Web2.0 is moving so fast that it’s tough to a)Find the right sites/tactics to use b)Determine the correct way to engage the audience through the new mediums…

]]> By: Alex Butler http://blog.pharmtech.com/2010/05/05/do-you-have-a-head-of-social-media/comment-page-1/#comment-29949 Alex Butler Fri, 07 May 2010 19:51:03 +0000 http://blog.pharmtech.com/?p=2801#comment-29949 I did say that people are not on Facebook to be 'sold something', however I am passionate about what Health 2.0 can offer to pateints, the general public Pharma and healthcare services. The thrust of my argument is that the objectives for engagement must be right, it is not about promotion but buiding trust through dialogue and information. People do want information curated through community and many people will use social networks to help them manage a health condition. The key is to add value where we have credibility-this can no longer be pharma command and control. To me the question is, can we offer genuine collaboration, communication, education and, dare I say it, entertainment. I did say that people are not on Facebook to be ’sold something’, however I am passionate about what Health 2.0 can offer to pateints, the general public Pharma and healthcare services.

The thrust of my argument is that the objectives for engagement must be right, it is not about promotion but buiding trust through dialogue and information.

People do want information curated through community and many people will use social networks to help them manage a health condition. The key is to add value where we have credibility-this can no longer be pharma command and control.

To me the question is, can we offer genuine collaboration, communication, education and, dare I say it, entertainment.

]]> By: cliffintokyo http://blog.pharmtech.com/2010/05/05/do-you-have-a-head-of-social-media/comment-page-1/#comment-29918 cliffintokyo Thu, 06 May 2010 08:36:07 +0000 http://blog.pharmtech.com/?p=2801#comment-29918 Excellent post in all respects. "Its not going away"....Indeed. Engage or perish.....? We are being overrun by Web 2.0 whether we like it or not. Look forward to seeing a comment from Mark Senak perhaps? Excellent post in all respects.
“Its not going away”….Indeed. Engage or perish…..?
We are being overrun by Web 2.0 whether we like it or not.
Look forward to seeing a comment from Mark Senak perhaps?

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