Comments on: Ushering in a New Phase in Corporate Social Responsibility http://blog.pharmtech.com/2009/12/08/ushering-in-a-new-phase-in-csr/ The blog of Pharmaceutical Technology magazine Tue, 07 Feb 2012 17:25:13 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: David Connor http://blog.pharmtech.com/2009/12/08/ushering-in-a-new-phase-in-csr/comment-page-1/#comment-26986 David Connor Wed, 09 Dec 2009 00:27:39 +0000 http://blog.pharmtech.com/?p=2248#comment-26986 The recent economic tribulations has without doubt pushed CSR up into a much more strategic and embedded position amongst mainstream management thinking. More organisations are now competiting in this emerging ethical space using CSR as a competitive advantage which in itself suggests wider acceptance, extended longevity in the limelight and strong response to the growing Generation Y consumer spend. Stakeholders are rapidly closing the influence gap on shareholders, investors beginning to consider longer investment periods and business schools enhance their CSR/Sustainability curricula - for those not already developing their unique individual CSR journey it may be too late. Which pharma company will be the Toyota (with their Prius) knocking the giants of Ford & GM off the top? The recent economic tribulations has without doubt pushed CSR up into a much more strategic and embedded position amongst mainstream management thinking.

More organisations are now competiting in this emerging ethical space using CSR as a competitive advantage which in itself suggests wider acceptance, extended longevity in the limelight and strong response to the growing Generation Y consumer spend.

Stakeholders are rapidly closing the influence gap on shareholders, investors beginning to consider longer investment periods and business schools enhance their CSR/Sustainability curricula – for those not already developing their unique individual CSR journey it may be too late.

Which pharma company will be the Toyota (with their Prius) knocking the giants of Ford & GM off the top?

]]>